Privacy Policy

Last updated: 11 September 2026

Money Reframed Ltd respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information we collect, why we collect it, how we use it, who we may share it with, how long we keep it and the rights you have in relation to your information.

1. Who we are

Money Reframed is operated by Money Reframed Ltd, a UK private limited company.

Company number: 17453522
Registered office: 66 Paul Street, London, EC2A 4NA
Website: moneyreframed.co.uk
Email: [email protected]

For the purposes of UK data protection law, Money Reframed Ltd is the controller of the personal information described in this Privacy Policy.

2. What Money Reframed does

Money Reframed provides financial education, financial behaviour education and coaching.

Our services may include:

  • One-to-one educational and coaching sessions

  • Financial Behaviour Reports and Reviews

  • Financial behaviour questionnaires

  • Investing and financial education courses

  • Digital educational material

  • Guides, ebooks and downloads

  • Newsletters

  • Website and social-media content

  • Other educational services advertised through Money Reframed

Money Reframed does not provide regulated financial advice.

Rikki Payne is not a financial adviser.

Information collected from clients is used to provide the educational or coaching services they have requested and does not give Money Reframed authority to make financial decisions on their behalf.

3. Personal information we may collect

Depending on how you use Money Reframed, we may collect information including:

  • Your name

  • Email address

  • Telephone number

  • Information submitted through our website or contact forms

  • Booking and appointment information

  • Purchase and transaction information

  • Communications between you and Money Reframed

  • Information provided during one-to-one sessions

  • Answers provided through questionnaires or reviews

  • Financial goals and priorities

  • Income information

  • Spending and expenditure information

  • Savings information

  • Debt information

  • Investment and pension information

  • Financial habits and behaviours

  • Attitudes towards money, saving, spending and investing

  • Information you voluntarily provide about your circumstances where relevant to the educational service requested

  • Marketing and newsletter preferences

  • Feedback, testimonials or survey responses

  • Technical information such as IP address, device type, browser type and information about how the website is used

We aim to collect only information that is reasonably necessary for the purpose for which it is being used.

4. How we collect your information

We may collect information when you:

  • Contact Money Reframed

  • Complete a website form

  • Purchase a service

  • Book a one-to-one session

  • Complete a questionnaire

  • Participate in a Financial Behaviour Review

  • Attend a coaching or educational session

  • Purchase or attend a course

  • Subscribe to our newsletter

  • Request a free ebook, guide or resource

  • Communicate with us by email

  • Provide feedback or a testimonial

Some technical information may also be collected automatically when you use our website.

5. How we use your information

We may use your information to:

  • Provide a service you have purchased or requested

  • Prepare Financial Behaviour Reports or Reviews

  • Understand financial habits, behaviours, goals and priorities as part of an educational service

  • Prepare for one-to-one sessions

  • Manage appointments and bookings

  • Deliver courses and educational material

  • Respond to enquiries

  • Process payments

  • Maintain customer and transaction records

  • Send booking confirmations and service communications

  • Provide requested ebooks, guides or resources

  • Send newsletters and marketing communications where permitted

  • Improve our content, courses, services and website

  • Understand how our website is used

  • Protect the security of our website and business

  • Prevent misuse or fraud

  • Maintain accounting and tax records

  • Meet legal obligations

  • Establish, exercise or defend legal claims

6. Our lawful bases for processing

Under UK data protection law, we need a lawful basis to use personal information.

Depending on the circumstances, we may rely on the following.

Contract

Where the information is necessary to provide a service or product you have requested or purchased.

Legitimate interests

Where using the information is reasonably necessary to operate, protect, administer or improve Money Reframed and our interests are not overridden by your rights and interests.

This may include responding to enquiries, maintaining appropriate business records, improving services, preventing misuse and managing existing customer relationships.

Consent

Where you have actively agreed to a particular use of your information, including certain marketing communications or non-essential website technologies.

Where we rely on consent, you may withdraw it at any time.

Legal obligation

Where we are required to process or retain information to comply with applicable law, including accounting, tax or regulatory obligations.

7. Financial and behavioural information

Some Money Reframed services involve clients voluntarily providing information about their personal finances and financial behaviour.

This may include information about:

  • Income

  • Expenditure

  • Debt

  • Savings

  • Investments

  • Pensions

  • Financial goals

  • Financial priorities

  • Spending habits

  • Saving habits

  • Investing habits

  • Attitudes towards risk

  • Financial concerns

  • Behavioural patterns relating to money

This information is collected to help provide the financial education or financial behaviour service you have requested.

Providing this information does not create a financial adviser-client relationship.

Money Reframed uses this information to help you understand your behaviours, choices, habits and financial position from an educational perspective.

It is not collected for the purpose of providing regulated personalised investment advice.

Money Reframed will not sell your personal financial information or provide it to third parties for their own marketing purposes.

8. Information you must never send us

Money Reframed does not require access to your financial accounts.

You should never provide us with:

  • Online banking passwords

  • PIN numbers

  • Full payment-card security details

  • Investment-platform passwords

  • Cryptocurrency seed phrases

  • Cryptocurrency private keys

  • Two-factor authentication codes

  • Security answers

  • Account authentication credentials

We do not need this information to provide our services.

9. Payments

Payments may be processed using PayPal Business or another payment provider made available to you at checkout.

Money Reframed does not normally receive or store your complete debit-card or credit-card details.

Payment providers process payment information under their own privacy and security arrangements.

Money Reframed uses Tide for business banking. Tide is separate from the payment-processing service used when a customer pays through PayPal or another checkout provider.

10. Website, CRM and booking systems

Money Reframed uses third-party technology to operate its website, manage customer relationships, process forms, manage bookings and communicate with customers.

This currently includes HighLevel/GoHighLevel and associated services.

Appointments may be booked through our website, through a booking facility or by contacting Money Reframed directly.

Relevant providers may process personal information on our behalf where necessary to provide their technology or services.

11. Newsletters and email marketing

You may choose to subscribe to the Money Reframed newsletter or request a free ebook, guide or other educational resource.

Where required by law, marketing communications will only be sent where we have the appropriate permission or another lawful basis to do so.

You can unsubscribe from marketing emails at any time using the unsubscribe option provided in the email or by contacting:

[email protected]

Unsubscribing from marketing does not prevent us from sending communications that are necessary to provide a service you have purchased, such as receipts, booking confirmations or important information about your service.

12. Cookies, analytics and similar technologies

Our website may use cookies and similar technologies.

Some cookies are necessary for the website to function.

Other technologies may be used for purposes such as:

  • Website analytics

  • Performance measurement

  • Website functionality

  • Understanding how visitors use the website

  • Marketing or advertising measurement

Where consent is legally required, non-essential cookies or similar tracking technologies should not be activated unless you have chosen to accept them.

You may be able to manage these choices through our website cookie banner or cookie settings.

The specific technologies used by the website may change as Money Reframed develops its website and marketing systems.

Where necessary, this Privacy Policy and our cookie information will be updated accordingly.

13. Who we may share personal information with

Money Reframed does not sell personal information.

We may share or allow personal information to be processed by trusted service providers where reasonably necessary to operate the business.

These may include:

  • Website and CRM providers

  • Payment providers

  • Booking and scheduling services

  • Email and communication providers

  • Cloud-storage providers

  • IT and software providers

  • Accountants

  • Tax advisers

  • Professional advisers

  • Analytics providers

  • Government bodies

  • Courts

  • Regulators

  • Law-enforcement bodies where legally required

Some providers act as processors on our behalf. Others may act as independent controllers under their own privacy policies.

We only disclose information where there is a legitimate business or legal reason to do so.

14. International transfers

Some technology providers used by Money Reframed may process or store personal information outside the United Kingdom.

Where UK data protection law requires additional protection for an international transfer, we will take reasonable steps to use appropriate safeguards or transfer mechanisms.

15. How long we keep information

We do not intend to keep personal information indefinitely.

The appropriate period depends on why the information was collected and whether we have a legal or legitimate reason to continue retaining it.

As a general guide:

General enquiries

Information relating to enquiries that do not become customers may normally be retained for up to 12 months.

Client and coaching information

Financial Behaviour questionnaires, reports, coaching notes and related service information may normally be retained for up to 2 years after the relevant client relationship or service has ended.

Financial and accounting records

Invoices, payment records, accounting records and information required for tax purposes may normally be retained for at least 6 years or for another period required by law.

Marketing records

Marketing information may normally be retained while you remain subscribed.

Where you unsubscribe, limited information may be retained on a suppression list so that we can continue respecting your request not to receive marketing.

Information may be kept for longer where reasonably necessary to comply with a legal obligation or establish, exercise or defend a legal claim.

16. Security

Money Reframed takes reasonable technical and organisational steps to protect personal information against:

  • Unauthorised access

  • Accidental loss

  • Unauthorised disclosure

  • Alteration

  • Misuse

Access to client information is restricted to people or service providers who reasonably require access for the relevant business purpose.

No online system can be guaranteed to be completely secure.

17. Your rights

Depending on the circumstances and the lawful basis being relied upon, UK data protection law may give you rights including the right to:

  • Ask what personal information we hold about you

  • Request access to your personal information

  • Ask us to correct inaccurate information

  • Ask us to complete incomplete information

  • Request deletion of information in certain circumstances

  • Request restriction of processing in certain circumstances

  • Object to certain processing

  • Withdraw consent where consent is relied upon

  • Request certain information in a portable format

These rights are not absolute and may not apply in every situation.

To exercise a data protection right, contact:

[email protected]

18. Your right to object

Where we process personal information on the basis of legitimate interests, you may have the right to object to that processing.

You also have the right to object to the use of your personal information for direct marketing.

If you object to direct marketing, we will stop using your personal information for that purpose.

19. Complaints

If you are concerned about the way Money Reframed has handled your personal information, please contact us first so that we have an opportunity to investigate and resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator responsible for data protection.

Further information is available through the ICO’s official website.

20. Children

Money Reframed’s paid coaching and financial education services are intended for adults aged 18 or over unless we expressly state otherwise.

We do not knowingly provide paid financial coaching services directly to children.

21. Third-party websites

Our website, emails and educational material may contain links to third-party websites or services.

Money Reframed does not control those organisations and is not responsible for their privacy practices, security or content.

You should review the privacy information provided by the relevant third party.

22. Changes to this Privacy Policy

We may update this Privacy Policy if our services, business processes, technology or legal obligations change.

The latest version will be made available through moneyreframed.co.uk and will display the date it was last updated.

23. Contact us

For questions about this Privacy Policy or how Money Reframed uses personal information, contact:

Money Reframed Ltd
Company number: 17453522
66 Paul Street
London
EC2A 4NA

Email: [email protected]
Website: moneyreframed.co.uk